“My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything.”
Words can move long, exhaustive, meaningless, blurred across your vision, swimming around and around on the page and not into your mind… Or, words will whack you awake!
Copywriting, like a person’s fashion or hair, define the first impression of your brand. We take the fun and the frivolous brand, and we bounce those vibrant words about, skipping them right off the page and indelibly into your mind! Or, perhaps your brand is deep shades of zen, mellifluous yet clear in its message, floating lucidly into our subconscious. You get the picture – its words, not pictures which do the job!
The same goes for marketing writing – whether it’s a brochure, website copy, a newsletter mail out, manifestos or social media text. The marketing words must say your brand as clearly as if they said the name of your business.
Ghost writing books is a wonderful passion project and collaboration with some of life’s most interesting people and places. The skill with this writing is in keeping the voice of the person who’s story you’re telling – taking yourself as the ghost writer out, and keeping all of that person, in.
Writing personalised articles, such as magazine or newspaper articles or blogs for businesses, requires an economic use of words, with creative flare in the voice. These pieces of writing require a journalistic integrity, sharp interview technique and contacts in various areas of interest. Not to mention a piece of writing which leaves the reader informed and hungry for more of the same.
Contact us here to discus our copywriting and writing services today.